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ISBN: 9789622098206

New Television, Globalisation, and the East Asian Cultural Imagination

Publisher:
Publication:
2007
Binding:
Hardcover
ISBN-13:
9789622098206
ISBN-10:
9622098207
Dimension:
-
Weight:
-
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Content

Acknowledgements
1.  Out of Nowhere

PART I.  ADAPTATION AND LOCAL PRODUCTION IN EAST ASIA
2.  Performing the Local and Global
3.  Rethinking Structures of Dominance, Translation Effects, and Export Models
4.  Formats, Genres, and Engines

PART II.  FORMATS, CLONES, AND GENERIC VARIATIONS
5.  Cultural Diversity, Trade, and Technology Transfer
6.  The International Currency of Who Wants to Be a Millionaire?
7.  Knowledge, Economy, and Government
8.  Super Girl and the Performing of Quality
9.  The Artifice of Reality in East Asia
10.  Ad Magazines, Care of the Self, and New Windows of Opportunity

PART III.  NEW TELEVISION
11.  Adaptation, Imitation, and Innovation
12.  New Television

References
Index
This book challenges assumptions that have underpinned critiques of globalization. Combining cultural theory with media industry analysis the authors set out a groundbreaking account of how the medium of television is evolving in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. While many of the television programs, formats, and genres in this study originate from Western origins, it is their reception and adaptation within East Asia that illustrates what the authors term the East Asian cultural imagination.