Marketing: An Introduction, ISBN: 9781292433103
Marketing: An Introduction
  • By (author) Gary Armstrong
  • By (author) Phillip Kotler

Available for Order

HKD $398.00

within 14 to 24 business days
Remarks
Special Price for VTC students, please go to the assigned website. VTC textbook order website
Brief Description

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.


Book Details
Publisher:
Pearson
Binding:
Paperback
Date of Pub.:
2022
Edition:
15th edition
Book Type:
Textbook
Language:
English
ISBN:
9781292433103
Dimensions:
-
Weights:
-
Contact Us
Contact Person
Ms. Annie Chau
Email Address
annie.chau@apbookshop.com
Fax No.
+852 2391-7430
Office Hours
Mon to Fri: 9am to 6pm
Sat, Sun and Public Holidays: Closed
General Enquiry
Marketing: An Introduction, ISBN: 9781292433103  
This site use cookies. By continuing to browse this site you are agreeing to our use of cookies.